On June 25, PR Newswire Asia held a Media Coffee that was themed Making Corporate News Appealing to Mainstream Media. The four guest speakers were Mr. Dongsheng Cheng, 21st Century News, Ms. Yanwei Wang, Senior Reporter of China Business News, and Ms. Nergy Liu, Senior Editor of PR Newswire Asia. The speakers shared their insights on how to pitch ideas to journalists, and how to write great press release that will get noticed with over 50 marketing and PR professionals from 31 organizations and media, including China Merchants Securities, Ever Bloom, Guangzhou Liby Enterprise, Peking University HSBC School of Business, BYD, NYC Lighting, Hong Kong Commercial Daily and Manager.
Mr. Dongsheng Cheng, a veteran financial journalist, shared his opinions on how companies draw media attention, respond to journalists and manage crises. Mr. Cheng believes that companies should have a long-term communication plans to create more reports on executive stories, news events, and make use of third-party services like Chinese ProfNet.
Ms. Yanwei Wang has spent many years reporting on funds-related news and financial markets. She explained that journalists pay more attention to companies’ business strategies than product news. In order to help reporters generate in-depth news reports, companies should provide more materials like meeting notes.
Driven by market competition, local and international companies in China have put more effort into public relations and brand building than ever. As the world’s oldest and largest corporate information distribution service, PR Newswire Asia has a round-the-clock team assisting companies and organizations in delivering text, images and multimedia press releases worldwide. Ms. Nergy Liu shared her years of experience in press release writing, and showcased the importance of photos for corporate communications.
“PR Newswire Asia aims to grow as an industry leader of corporate distribution services. Besides the pioneering and quality information distribution services we provided, PR Newswire Asia hosts regular Media Coffees, bridging media together with corporate PR professionals to discuss the needs of news reporting and corporate communications. We would like to join hands with our partners and clients to promote transparent and effective public communications, and benefit companies, consumers, investors and the general public at large,” noted Mr. Yujie Chen, Managing Director of PRN Asia.
About PR Newswire Asia's Media Coffees
For over 50 years, PR Newswire has provided electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of organizations worldwide, covering media communities in 170 countries. PR Newswire Asia hosts regular Media Coffees, bridging media with corporate PR professionals to discuss the latest developments in the communications field. PR Newswire Asia has continued this tradition since 2002 by hosting regular media coffees in Beijing, Shanghai, Shenzhen, Hong Kong, Taiwan, and now, Singapore. This has assisted hundreds of PR professionals in expanding their communications networks by directly interacting with local reporters and editors.
